Cookie Policy
View Speed Test — Cookie Policy
Effective Date: 09 June 2025
This Cookie Policy explains how View Speed Test (“we,” “our,” or “us”) uses cookies and similar technologies when you visit or interact with our website, browser extensions, mobile applications, or any related online services (collectively, the “Service”). It should be read together with our [Privacy Policy] and [Terms & Conditions]. By continuing to use the Service, you consent to our use of cookies as described below.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They store modest amounts of information and enable a site to remember your actions and preferences (such as login, language, and display settings) over a period of time. “First‑party” cookies are set by us; “third‑party” cookies are set by external domains.
We also use:
Local Storage & Session Storage: Browser‑based storage mechanisms that retain data in a similar way to cookies.
Web Beacons / Pixel Tags: Small graphics that monitor activity such as page views or email opens.
SDKs: Code embedded in our mobile apps that performs similar tracking functions.
2. Why We Use Cookies
We use cookies for four primary purposes:
| Category | Purpose | Typical Data Collected | Lifespan |
|---|---|---|---|
| Strictly Necessary | Enable core functions (e.g., load‑balancing, security, session management). | Session ID, security tokens | Session / up to 12 months |
| Performance & Analytics | Measure traffic, diagnose server problems, improve speed‑test accuracy and user experience. | IP (truncated or hashed), test metrics, page URLs | 1 day – 24 months |
| Functionality | Remember your preferences (e.g., unit of measurement, theme, last test server). | User settings, local cache | Session / up to 12 months |
| Advertising & Marketing (only where permitted) | Deliver or limit ads, measure ad performance, build aggregated segments. | Anonymised identifiers, interaction data | 1 day – 24 months |
Note: We do not sell personal data for monetary consideration.
3. Detailed Cookie List
Below are the principal cookies we may set. The actual names could vary slightly over time as we update our infrastructure.
| Cookie Name | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
vst_session | First‑party | Preserves session state while you run consecutive speed tests. | Strictly Necessary | When browser closes |
vst_pref_unit | First‑party | Stores user‑selected speed unit (Mbps vs. Kbps). | Functionality | 6 months |
_ga, _gid | Google Analytics | Tracks aggregated usage and performance statistics. | Performance & Analytics | 24 months / 24 hours |
__cf_bm | Cloudflare | Bot‑detection and DDoS mitigation. | Strictly Necessary | 30 minutes |
vst_ab | First‑party | Records participation in A/B tests (UI experiments). | Performance & Analytics | 90 days |
ads/ga‑audiences | Google Ads (where allowed) | Retargets ads if you visited certain pages. | Advertising | Session |
Third‑party cookies are controlled by their respective providers; please consult their privacy/cookie notices for additional detail.
4. Managing Cookies
Most browsers allow you to:
View which cookies are stored.
Delete all or selected cookies.
Block third‑party or all cookies.
Set rules to clear cookies when closing the browser.
Find instructions for popular browsers here:
Chrome: Settings ▸ Privacy and security ▸ Cookies and other site data
Firefox: Options ▸ Privacy & Security ▸ Cookies and Site Data
Edge: Settings ▸ Cookies and site permissions
Safari (macOS/iOS): Preferences ▸ Privacy
If you disable Strictly Necessary cookies, parts of the Service may not function properly. Mobile‑app users can reset advertising IDs in their device settings.
Opt‑Out of Analytics
To opt out of Google Analytics on all sites, install the Google Analytics Opt‑out Browser Add‑on (https://tools.google.com/dlpage/gaoptout).
Ad Preferences
Where we show ads, you can adjust personalised‑ad settings via:
Google Ads Settings (https://adssettings.google.com)
Your device’s “Ad Personalization” controls (Android/iOS)
5. Legal Basis for Processing (EEA/UK Users)
| Cookie Category | GDPR Legal Basis |
|---|---|
| Strictly Necessary | Art. 6(1)(f) Legitimate Interests (security & service delivery) |
| Performance & Analytics | Art. 6(1)(a) Consent (via cookie banner) |
| Functionality | Art. 6(1)(a) Consent |
| Advertising & Marketing | Art. 6(1)(a) Consent |
Where consent is required, we present a cookie banner allowing you to accept or reject non‑essential cookies. You may change your preferences at any time through the “Cookie Settings” link in the site footer.
6. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, law, or our business practices. The Effective Date at the top indicates when the latest version came into force. Significant changes will be highlighted on the Service or via a prominent notice.
7. Contact Us
If you have questions about our use of cookies or your privacy rights, please email support@viewspeedtest.com. We endeavour to respond within 30 days.